
OUR APPROACH
Why a Nature-based approach?
Vitality is a venture fund making a big bet on the essentials—food, materials, and infrastructure… and applying a distinctly nature-based lens.
We use a biomimicry-based filter to identify startups that combine advancements in tech and apply 3.8 billion years of nature's R&D to solve pressing problems across three categories GROW, USE, and BUILD. We take this approach because we believe solutions that tap into nature’s intelligence will be more energy-efficient, resilient, circular and cost effective than other solutions in the market.
What we Do
Invest in nature-based startups across industries
Drive financial returns and impact (e.g., biodiversity, soil health, water quality, etc.)
Stage and geographic focus
Initially focusing on pre-seed and seed stage startups in North America and the UK
Theme 1: Grow
Tech, tools, and infrastructure for regenerative agriculture and crop production.
Theme 2: Use
Nature-based packaging, sustainable textiles, nature-based nutrition.
Theme 3: Build
Nature-based construction materials, climate-adaptive infrastructure.